NBA Referees to Bring Back Fan Interaction on Twitter During Games

During two NBA games next week, NBA referees will answer questions about calls from fans over Twitter in real time. The interactions will continue over select games throughout the rest of the NBA regular season and playoffs. Members of the National Basketball Referees Association first tried chatting with fans live over social media during last…

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NHL Adds On-Bench Analytics to iPads in New SAP Deal

The NHL is bringing real-time, on-ice analytics to every club’s bench starting soon after the All-Star game. The league has teamed up with SAP and expanded its partnership with Apple to arm all teams with iPads that will be fed dozens of real-time statistics about each game. The plan builds on the NHL’s test during…

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Rogue Esports Raises $10.8 Million Series A Funding to Expand Globally

Global esports organization Rogue has received a $10.8 million Series A investment led by music and entertainment company Gross Labs. Esports venture firm ReKTGlobal, which is Rogue’s parent company, announced the fundraising round in a press release on Wednesday. Additional investors in the Series A include Rogue co-owner and music producer Steve Aoki, members of…

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Sinclair Launches Streaming Service STIRR With Stadium, The T, World Poker Tour

Sinclair Broadcast Group has launched STIRR, a free, ad-supported over-the-top streaming platform that includes several sports offerings. Among existing national sports networks, STIRR includes Stadium, The T (powered by Tennis Channel), and the World Poker Tour. Sinclair is also producing a new streaming channel, STIRR Sports. “We are incredibly excited to distribute Stadium via STIRR’s…

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Smartphone Light Shows Are Powered by Sound Thanks to CUE Audio

A new type of light show is making noise at college stadiums across the country. Unlike traditional shows, these pregame festivities work through smartphones and are helping boost in-arena mobile fan engagement across college sports. CUE Audio’s data-over-audio transmission technology has triggered shows at basketball and football games hosted by big-time college programs such as…

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Editors’ Choice: Sport Services and Consumer Experiences

The delivery of quality, reliable services to sport consumers is critical for sport managers. As a result, scholars from around the world have devoted considerable energy to understanding sport services and ways to improve the sport consumer experience. The purpose of this Editor’s Choice  series is to highlight this scholarship, with a particular focus on…

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Under Armour Launches Ecosystem of Connected Fitness Products

Under Armour announced a suite of connected products at CES last week as it works to further integrate users into its digital ecosystem of smart shoes, watches, earbuds, and the MapMyRun app. Along with the launch of its fourth-generation HOVR connected shoe, the sports apparel company announced integrations with Samsung’s Galaxy smartwatch and JBL wireless…

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