NASCAR Live Virtual Reality Deemed Successful With More To Come

NASCAR experienced a couple of firsts at last month’s Cup Series Championship final. Martin Truex Jr. won his first championship, and NASCAR’s digital team livestreamed pre-race events in 360-degree virtual reality. NASCAR accomplished the latter by partnering with Ultracast, which is known for next-level video work at motorsports events. “The goal was probably twofold,” Tim…

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Hubo The Robot Carries Olympic Torch In South Korea

Carrying the Olympic torch has long been known as a tremendous honor. With the PyeongChang Winter Olympics two months away, the torch is making its way around South Korea. Interestingly enough, one of the latest to carry the torch wasn’t human. Hubo, a robot created by Professor Jun Ho Oh, received the torch from his creator…

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Virtual Reality Quarterback Challenge Tours High Schools

Each year, American Family Insurance (AFI) sponsors two All-American bowl games for outstanding players at the high school level — the Under Armour All-America game and U.S. Army All-American Bowl. Some of the brightest present-day NFL stars have suited up in these games; Jameis Winston, Odell Beckham Jr., Julio Jones, etc. Now the creator of…

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Sacramento Kings Unveil Esports Facility Inside Golden 1 Center

Vivek Ranadivé, owner of the Sacramento Kings, has positioned his organization as a leader in the sports technology space. With Golden 1 Center being a shining example, Ranadivé is continuing to use tech as a way to spur fan engagement. Specifically, the Kings view esports as a driving global force. That’s why they’re unveiling the world’s first-of-its-kind…

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ESPN Hosts Heartfelt Second-Screen Experience For Jimmy V Classic

It’s Jimmy V week at ESPN, which means the network is raising money to benefit The V Foundation. As part of the effort, ESPN provided a unique second-screen experience during Tuesday night’s Jimmy V Classic between No. 4 Villanova and No. 12 Gonzaga. ESPN’s Shelley Smith hosted the broadcast alongside fellow cancer survivor Avi Newhouse….

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What Would Esports Inclusion In The Olympics Look Like?

As discussions proceed regarding how esports might one day be included in the Olympics, it has become clear that a solution won’t be so cut-and-dry. While hundreds of thousands attend competitions in person and millions watch online, there are still significant barriers to Olympic inclusion. “That is not on our radar just yet,” IOC Sports Director…

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NOVA Running Jacket Illuminates For Safety With Push Of A Button

Designers at NOVA have created a solution alleviating dangers associated with late-night running. They are introducing the world’s first self-illuminating jacket which lights up at the press of a button. The jacket offers visibility at three settings: low, high and blinking. NOVA’s patent-pending LightGuide technology eliminates any need to carry a bulky flashlight during your…

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Colorado Study Shows Nike Shoe Makes Running 4% Easier

Sports is chock-full of seemingly unbeatable records. Joe DiMaggio’s hit streak, Cal Ripken’s consecutive-games streak and Wayne Gretzky’s 2,857 career points all represent mind-boggling figures. These are the numbers that keep us watching. An elusive mark from the running world is the 2-hour marathon. The closest anyone has come (and the current world record) was…

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