MLB, Lucid Sight Collaborate on Blockchain Game

Game studio Lucid Sight and Major League Baseball are joining forces to create a game called MLB Crypto Baseball. Similar in concept to CryptoKitties the game will allow users to exchange Ethereum’s cryptocurrency, Ether, for officially licensed digital collectables. It is the first blockchain game linked to a global sports league. “We talked a long…

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Young Archer Develops Real-Time Archery Coaching App

When Sriram Bhimaraju was six, his grandfather taught him about electronics. Now, aged 12, Sriram has used that knowledge to build a real-time archery coaching system called Archery Assistant. As a result of his creation, Sriram has been named a finalist in the Discovery Education 3M Young Scientist Challenge. Named after Lord Rama, a Hindu god…

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NFLPA’s Strategic Partnership With Octi Brings Fans Closer To Players Via AR

On Thursday, the NFL Players Association and its OneTeam Collective athlete-driven accelerator announced a partnership with Octi. The augmented video company will help fans create clips in which they interact with various NFL player avatars. (Courtesy of the NFLPA) Octi applies machine learning and computer vision technology to videos taken on a smartphone. Its app uses skeleton…

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McLaren Racing Team Launches Shadow Project Esports Competition

Last week, the McLaren Formula 1 team launched a new esports competition called Shadow Project. The prize for winning the new racing series will be a spot on McLaren’s esports team, and perhaps even a chance to become a simulator test driver for the F1 team. Shadow Project will build from McLaren’s World’s Fastest Gamer competition, which…

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F1, Tata Communications Challenge Fans to Innovate Experiences

Last week, Formula 1 and Tata Communications launched a contest to find new ideas that might help create experiences to bring fans closer to the track. The winner of the Tata Communications F1 Innovation Prize will receive $50,000 in prize money, and the chance to develop their idea at F1’s new research and development center. “There are…

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Shawn Springs Hopes to Make Football Safer With Windpact

On Dec. 12, 2004, Washington cornerback Shawn Springs was blindsided by a block from Eagles fullback Josh Parry. He was knocked out cold for 10 minutes. When he regained consciousness, he had no memory of the hit. His mind was foggy for two weeks, and he sat out the following game. Seven years after that…

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McDonald’s to Tempt Hungry Fans During Key World Cup Moments

Official FIFA World Cup sponsor McDonald’s is aiming to take advantage of this summer’s tournament through a range of activations. The latest is trying to anticipate when fans might become hungry during games, and then targeting advertisements in real time that might trigger orders through McDelivery. “The team has done an amazing job to use the…

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McDonald’s to Tempt Hungry Fans During Key World Cup Moments

Official FIFA World Cup sponsor McDonald’s is aiming to take advantage of this summer’s tournament through a range of activations. The latest is trying to anticipate when fans might become hungry during games, and then targeting advertisements in real time that might trigger orders through McDelivery. “The team has done an amazing job to use the…

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Optus Relinquishes Full World Cup Streaming Rights to SBS

Following a series of technical difficulties, Optus, an Australian-based telecommunications company, has relinquished its exclusive World Cup streaming rights for the remainder of the tournament. Optus had paid AUD$8 million ($5.9 million) for exclusive rights to stream the tournament in Australia, but will now share those with national public TV network SBS. “Our customers and viewers…

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Optus Relinquishes Full World Cup Streaming Rights to SBS

Following a series of technical difficulties, Optus, an Australian-based telecommunications company, has relinquished its exclusive World Cup streaming rights for the remainder of the tournament. Optus had paid AUD$8 million ($5.9 million) for exclusive rights to stream the tournament in Australia, but will now share those with national public TV network SBS. “Our customers and viewers…

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