Bullish Wearable Forecast Signals New Demand for Trackers

The worldwide market for wearable devices, from smart wrist brands to wireless headphones, is forecast to experience “steady” double-digit growth in coming years as the use cases for such devices expand. The market is predicted to grow 15.3 percent in 2019 compared to last year, according to new estimates published by industry tracker IDC this…

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NFL Star Haloti Ngata Retires Atop Kilimanjaro via Instagram

Haloti Ngata put some serious thought into his retirement. The five-time Pro Bowl defensive tackle made a banner declaring his retirement from the NFL after a 13-year career, then trekked to the summit of Mount Kilimanjaro, and used Instagram to blast his announcement out to the world. In an Instagram post to his 19,500-plus followers…

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Bracket, Set, Go: NCAA Tournament to Draw Billions in Sports Bets

The month-long NCAA March Madness tournament kicking off Tuesday is expected to attract billions of dollars in both legal and illegal wagers. The American Gaming Association, the leading national trade group representing the U.S. casino industry, released a study Monday predicting that as many as 47 million Americans would wager a collective $8.5 billion on…

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New Orleans Pelicans Launch Live In-Game Prediction App

The New Orleans Pelicans tested a live in-game prediction app this week that enables fans to make real-time guesses about player performance on the court for a chance to win prizes. The NBA franchise tested the game, called HotStreak, during its Mar. 12 matchup against the Milwaukee Bucks. The game was developed by Unblockable, Inc.,…

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SendToNews Shifts Into Live Streaming With PGA Tour Deal

SendToNews, a Canadian digital video platform that provides sports highlights to publishers, is extending into live sports streaming for the first time. The company announced this week that it will distribute PGA Tour Live Featured Holes coverage of the 12th and 17th holes during The Players Championship at TPC Sawgrass in Florida. The livestream will…

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NHL Partners With Video App TikTok to Expand Reach in China

The NHL has partnered with the popular short-form video network TikTok to expand its reach and engage fans in China. The league will officially launch on digital platforms Douyin (known internationally as TikTok) and Jinri Toutiao, both owned by Chinese internet technology company ByteDance. TikTok is one of the most downloaded apps in the world…

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Drone Racing League Will Add Digital Content Through Twitter Partnership

With the sports world’s breakneck shift to digital, the Drone Racing League has so far taken a comparatively unusual approach to distribution by going directly to linear and disregarding digital. That will all change this upcoming season as the league inks its first digital distribution partnership after an exclusive three years on TV.  The professional…

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Upstart Combat Leagues Are Leading the Switch to Streaming

Combats sports like boxing were once a mainstream of linear TV and pay per view. But fighting leagues, from upstart ones such as the Professional Fighters League to those more established such as the UFC, are increasingly turning to streaming to expand their reach. After finishing up its first season, the Professional Fighters League turned…

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