Arsenal’s Innovation Lab Startups Showcase Their Tech

Arsenal has unveiled the results from its Innovation Lab initiative. The English Premier League club, who announced the launch of its Innovation Lab in September last year, selected six participant companies in January 2018, after receiving over 250 applications. After 10 weeks of preparation, the six companies presented their products to Arsenal executives at Arsenal’s…

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STATSports To Provide Irish Rugby With Tech To Measure Performance

Every senior professional rugby player in Ireland will soon have access to performance monitoring and GPS tracking technology thanks to a new partnership. The providers of the technology, STATSports, has inked the deal with the Irish Rugby Football Union (IRFU), the authorities of the sport in Ireland. Players will have access to STATSports’ “Apex” device….

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German Soccer Association To Use Beyond Sports’ VR For Training

The official authority of German soccer, the DFB, has announced that it will work with Dutch company Beyond Sports, which specializes in virtual reality and augmented reality player training and analysis. Beyond Sports offers soccer clubs a VR and AR training service, where players face ready-made in-game scenarios, or coaches’ tailor-made scenarios based off their own,…

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How Sports Bettors Could Use Mixed Reality To Interact With Data

A new partnership aims to put in-game data into sports fans’ hands using mixed reality. Zappar, a company which specializes in creating augmented reality (AR) products, has teamed up with Kindred Futures, an innovation-focused arm of the larger Kindred Group, which is is one of Europe’s largest online gambling operators. The deal sees both companies…

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Nike Customers Can Customize Sneakers With Augmented Video Mapping

Global sportswear brand Nike has launched a service which helps consumers heavily customize their sneakers. The service, called NIKEiD Direct Studio, is underpinned by augmented video mapping and consumers can live design their sneaker. It has been created in partnership SmartPixels, a Paris-based company that has helped launched the experience at Nike Store locations in that…

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Adidas Challenge App Gets Fans Moving, Wins Bayern Munich HackDays

MUNICH — A team called “Beat Adidas” became the first to win the grand prize at FC Bayern Munich’s inaugural HackDays event which ran from Jan 19-22. The hackathon event was divided up into seven predetermined challenges, with this team taking part in the Adidas stream. In order to win the grand prize, it first needed…

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SenseArena Virtual Reality Hockey Training Looks To Help Young Players

Ice hockey is undeniably one of the quickest sports where coaches currently rely heavily on on-ice drills with players to maximize their game intelligence, reflexes and performance. A company from the Czech Republic, SenseArena, is looking to help young players develop their skills, through a dedicate virtual reality training program. It has created what it is…

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