Aaron Gordon Q&A On Tech Investing, VR, Goal-Setting, Trade Rumors

The NBA season is looming. With that in mind, SportTechie chatted with the Orlando Magic’s Aaron Gordon to talk about his recent investment in an app called Lucid, a mental training tool that helps build mental faculties such as drive, fortitude and confidence and counts Gordon, Skal Labissiere and Jaylen Brown among its advisors. Gordon…

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Why Jaylen Brown Is Among NBA Players Using Mental Skills App Lucid

Boston Celtics rookie wing Jaylen Brown had a tall task in this past season’s Eastern Conference Finals: guard LeBron James. He was nervous. Guard the greatest player of his generation in the playoffs? During his rookie season? If he didn’t somehow mitigate his pre-game anxieties before tip-off, he’d have already lost half the battle. Brown…

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How AFL’s Collingwood Expanded Data Storage And Analysis Capabilities

Collingwood Football Club of the Australian Football League has started using Pure Storage’s FlashArray//M system in a VMware vSphere environment, giving it a data platform to analyze a variety of player performance-based information in real-time. Using on-field sensors, the club monitors kicks, marks, handballs and scoring sources for each team on the field. After matches,…

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Arccos Driver Tuning Uses Artificial Intelligence For Club-Fitting

Arccos Driver — a program that deduces the precise location of one’s golf drive at more than 40,000 courses — has announced two new features: Driver Tuning, which recommends weight and loft adjustments based on conditions and courses, and Long Drive Leaderboards, which allows golfers to compare driving distances with one another across multiple holes, courses…

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PepsiCo Is Launching A Snapchat-Based NFL Promotion

For this NFL season, fans will be able to play a weekly game on their Snapchat app for a chance to win Super Bowl LII tickets. Potential participants can partake by Snapchatting an on-product code present on specifically marked Frito-Lay products and 20 oz. bottles and 15-pack 7.5 oz. mini-cans of Pepsi. They will then…

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Philadelphia Eagles Cheerleaders Wear Swimsuit Cleaning Polluted Water

A swimsuit called the “Sponge Suit” — which absorbs hazardous, oil-based debris from the water as the user swims through, cleaning the water in the process — is featured in the Philadelphia Eagles’ Swimsuit Calendar, which was released last week. This technology was created using a hydrophobic, carbon based sponge-like material that is fitted by…

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