Esports Brand HyperX Partners With Philadelphia 76ers

HyperX, the gaming division of Kingston Technology Company, Inc., was named the official headset partner of the Philadelphia 76ers, becoming the first endemic esports brand to partner with an NBA team. The company will also sponsor esports franchise Team Dignitas, which the 76ers acquired in 2016. During the NBA season, HyperX will participate with 76ers in-game…

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Microsoft, Green Bay Packers Plan Titletown Tech For Economic Growth

Microsoft and the Green Bay Packers are collaborating on a partnership to create jobs and boost the local economy through a major investment in technology. The corporate giant and the four-time Super Bowl champions have each pledged $5 million over the next five years as seed money to launch Titletown Tech, a three-pronged effort of…

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NextVR Adds Another Hardware Partner With PlayStation VR

NextVR, the company broadcasting live events in virtual reality and providing sports content, is launching on PlayStation VR, a virtual reality system that works with PlayStation 4. The collaboration enables NextVR to reach a wider audience, and it was announced the same week when its content became available on Windows Mixed Reality headsets. “We’re committed…

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Young Fans Are Still Consuming Sports On Cable TV

Despite doomsday reports of people snipping the cable cord, a new study shows sports fans are still turning to traditional live TV to watch games and that younger demographics are using mobile phones as a way to complement — rather than replace — the TV viewing experience. In a poll of 1,000 American adults conducted…

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L.A. Chargers’ Russell Okung Wants You To Be Able To Buy A Home

Los Angeles Chargers offensive lineman Russell Okung wants to help democratize home buying. That’s why he became an angel investor in Loftium, a new company that provides prospective homeowners with money towards their down payment in exchange for a cut of their income from a very familiar housing-related company — Airbnb. “For most, the idea…

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Kevin Durant Invests In Autonomous Drone Startup Skydio

Kevin Durant’s move to Golden State set him up for success beyond the court. It placed him within close proximity to Silicon Valley, where Durant is quickly advancing his investment portfolio. The Durant Company, has made about 30 investments to date and reportedly has added another: Skydio. Skydio’s work centers around designing autonomous, AI-powered drones….

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